September 10, 2025

Why I Wrote Creative Acquisitions

By Dr. Connor Robertson

The idea for Creative Acquisitions came from a conversation I had with an entrepreneur who wanted to buy a small manufacturing business. He had the skills, the vision, and the drive. What he did not have was $2 million in cash. The traditional advice was simple: go raise the money or do not bother. I thought there had to be a better answer.

The Gap in the Market

Most books about business acquisitions are written for private equity professionals or people with significant capital. They assume you have a fund, a lending relationship, or deep pockets. But the reality is that most small business acquisitions happen between ordinary people, and the deals that get done are often the ones structured creatively.

Real Deals, Real Structures

Every strategy in Creative Acquisitions comes from real transactions. Seller financing, earn-outs, partnership structures, assumption deals. These are not theoretical concepts. They are tools I have used and seen used in actual closings. The book walks through each structure with enough detail that you could bring it to your next negotiation.

Why It Matters Now

We are in the middle of the largest generational wealth transfer in history. Baby boomers own millions of small businesses, and many of them want to sell but cannot find buyers who can pay full price at closing. Creative structures are not just nice to have; they are essential for keeping these businesses alive and in good hands.

If you have ever wanted to own a business but felt the price tag was out of reach, Creative Acquisitions was written for you.

Dr. Connor Robertson
Dr. Connor RobertsonEntrepreneur, author, and podcast host. Connor writes about business acquisition, ownership, and building ventures that last.